New TV Ad Highlights How Out of Touch McCain is With Coloradans On the Economy PDF Print E-mail
Washington, DC- A new television ad set to begin airing nationally Tuesday highlights how out of touch John McCain is with the financial challenges confronting average Coloradans. The ad, the first advertisement of the 2008 presidential election, shows the Republican nominee claiming we are "better off" after eight years of disastrous Bush Administration economic policies. The ad closes with the question all Americans must ask themselves as they choose our next president: "Do you feel better off?" The Democratic National Committee announced that the ad, entitled "Better Off?", will begin airing on cable networks nationally on Tuesday, April 22nd, including in Colorado.

Despite yet another poll released this week indicating that a majority of Americans think their economic situation has not improved in the last five years, Senator McCain used a major speech last week to claim that, "you could make an argument that there's been great progress economically". [Bloomberg Money & Politics, April 17, 2008] [Pew Research Center survey, released 4/9/08]

McCain's comments came despite the fact that 23,592 families were unable to pay their mortgages in the fourth quarter of 2007 in Colorado and that the unemployment rate in the state has gone up to 4.4 percent from 3.7 percent over the last year. [U.S. Congress Joint Economic Committee, 3/6/08; Bureau of Labor Statistics, http://www.bls.gov/news.release/laus.t03.htm]

In addition to airing on cable, the ad will be used at organizing events across the state as the Colorado Democratic Party and the DNC move their field efforts forward with a new Neighborhood Volunteer organizing tool.

"John McCain can't pretend to understand the tough times the American people are going through and at the same time claim we're better off than we were eight years ago," said Colorado Democratic Party Chair Pat Waak. "Coloradans already know what four more years of the Bush Administration's disastrous policies would mean. McCain's plan to keep boosting deficits and corporate tax giveaways while ignoring the housing crisis and doing nothing for the middle class makes it clear that the Republican nominee is the wrong choice for Colorado's future. "

To see the ad, click on the link below:
https://www.democrats.org/page/contribute/support?source=NETA756



Research From DNC Ad: "Better Off?"
Anderson Cooper Voiceover: "Senator McCain, are Americans better off than they were 8 years ago?" [CNN Republican Primary Debate, 1/30/2008]

John McCain: "I think you could argue that Americans overall are better off - because we have had a pretty good prosperous time." [CNN Republican Primary Debate, 1/30/2008]
CG: "Household Income Down $1,000"
Median Household Income:
2000: $49,192
2006: $48,023
[Joint Economic Committee Fact Sheet , 8/29/2007]

McCain: "With low unemployment."
CG: "Unemployment Up"
Unemployment Rate
January 2001: 4.2 percent
March 2008: 5.1 percent
[Bureau of Labor Statistics, The Employment Situation, March 2008]
http://www.bls.gov/news.release/empsit.nr0.htm
McCain: "Low inflation..."
CG: "Highest Inflation in 17 Years"
Annual Inflation Rate
1990 6.1
1991 3.1
1992 2.9
1993 2.7
1994 2.7
1995 2.5
1996 3.3
1997 1.7
1998 1.6
1999 2.7
2000 3.4
2001 1.6
2002 2.4
2003 1.9
2004 3.3
2005 3.4
2006 2.5
2007 4.1
[Bureau of Labor Statistics, CPI-U Historical Data, http://www.bls.gov/cpi/home.htm]
McCain: "A lot of good things have happened."
CG: "Gas Prices Up 200%"
Retail Price Per Gallon:
Jan 1, 2001: 141.6
Apr 14, 2008 339.7
[Weekly U.S. Retail Gasoline Prices , Energy Information Administration]

McCain: "A lot of jobs have been created."
CG: "1.8 Million Jobs Lost"
January 2001: 6.0 million unemployed
March 2008: 7.8 million unemployed
[Bureau of Labor Statistics The Employment Situation, March 2008]
http://www.bls.gov/news.release/empsit.nr0.htm
McCain: "I think we are better off overall."
Voiceover: "Do you feel better off?"

Voiceover: "The Democratic National Committee is responsible for the content of this advertising."

Script of the DNC Ad: "Better Off?"

Video
Anderson Cooper voice over black screen:
McCain videoDip to black - card comes up with economic facts:
McCain videoDip to black CG:Unemployment Up
McCain videoDip to black CG:Highest Inflation in 17 years
McCain videoDip to black CG:1.8 million jobs lost Gas Prices Up 200 Percent
McCain videoCG: Do you feel better off?
CG: Is John McCain the Right Choice for America's Future?
Disclaimer

Audio
Senator McCain.Are Americans better off than they were 8 years ago?
I think you could argue that Americans overall are better off - because we have had a pretty good prosperous time. With low unemployment. Low inflation...A lot of good things have happened. A lot of jobs have been created. I think we are better off overall.
Do you feel better off?
Disclaimer

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Paid for by the Colorado Democratic Party Elmer Hicks, Treasurer Not authorized by any candidate or candidate committee